Job Description

This key position is based on site at our headquarters in Birmingham, Alabama . Leading a team of thinkers and doers, the creative director will bring a mix of marketing expertise and business acumen to the role, promoting our company and our valued clients. Were looking for an experienced manager of people, someone who can inspire others while taking our creative output to a new level as we continue to grow. The ideal candidate will have a natural eye for design and be a prolific generator of dynamic ideas that connect with all types of audiences. If you work with us, youll be challenged and inspired, and youll be proud.

As a Creative Director you will:

• Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
• Lead and review the work of the creative teams for all web, print, and digital marketing collateral
• Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
• Analyze brand tracking, market trends, and the competitor landscape
• Meet budget requirements by forecasting and managing expenses
• Supervise a cross-functional team of creative designers, copywriters, social-media experts, photographers/videographers, and project managers in the strategic development of messaging and deliverables
• Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and video production
• Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
• Review and approve artwork and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences

Successful Creative Directors at Brasfield & Gorrie:

• Champion Brasfield & Gorrie company culture
• Plan ahead and can negotiate skillfully in tough situations
• Is perceived as a thought leader by senior leadership
• Uses rigorous logic and methods to solve difficult problems

• 15+ years of relevant experience, with seven or more years as a creative director in an agency or corporate setting
• Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget
• Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print
• Stellar communication, presentation, problem-solving and project management skills.
• Proven ability to develop successful concepts
• Proficiency in leading a team of diverse, talented creatives
• Strong creative vision, with an eye on business objectives
• Availability for frequent local and out-of-town travel (10-25%)

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